Perfect Day Coffee was looking to improve its customer experience through the use of a new user interface. The client wanted to establish their new brand with the best customer experience to win regional sales. My role was to define and execute the design approach that ties the user experience of the new customers that were being onboarded on behavioral, visual, and content fronts.
Role
UI / UX Designer
Tools
Figma
Miro
Adobe Photoshop
Adobe Illustrator
A coffee shop is looking to improve its customer experience through the use of a new user interface (UI). The coffee shop has experienced a decrease in foot traffic and customer satisfaction in recent months, and management believes that a more intuitive and user-friendly UI could help to attract and retain customers.
Problem
The current UI for the coffee shop's point-of-sale (POS) system is outdated and difficult to use. Customers often experience long wait times due to slow and confusing navigation, leading to frustration and a negative overall experience. Additionally, the system does not offer any personalized recommendations or options for customization, leading to a lack of variety and a feeling of monotony for regular customers.
Solution
The coffee shop decides to implement a new, modern UI for its POS system. The new UI features a streamlined, easy-to-use interface that allows customers to place orders and customize their drinks quickly. It also includes a personalized recommendation system that suggests menu items based on the customer's past orders and preferences.
